Class Course The Creator

Beyond the Hook: Video Editing for Socials

By JAENNINA
1 Session
September 20, 2026
1PM to 3PM
2F Comuna bldg, 238 Pablo Ocampo Sr. Ext, Makati City, 1203, Metro Manila

Social video is often built around one rule: hook your audience in the first three seconds. What happens next? JAENNINA explores editing for social platforms beyond quick hooks and rigid content formulas. Participants will learn how pacing, storytelling, music, visual choices, and editing techniques can keep audiences engaged in different kinds of content—from brand films to more versatile creative work.

This class may be taken for PHP 1500.

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JAENNINA

JAENNINA is an emerging filmmaker driven by wonder and play. Her work celebrates human connection, culture, and passion.
JAENNINA

By the end of this session, you will...

Understand how to build and sustain attention beyond the opening hook

Make intentional choices around pacing, music, cuts, and visual treatment

Adapt editing techniques to different types of social video projects

This class is for…

  • Beginners who want to develop stronger social video editing skills
  • Aspiring creators working beyond templates and trend-driven formats
  • Anyone creating brand, lifestyle, or narrative-driven content for social platforms

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Beyond the Hook: Video Editing for Socials

Social video is often built around one rule: hook your audience in the first three seconds. What happens next? JAENNINA explores editing for social platforms beyond quick hooks and rigid content formulas. Participants will learn how pacing, storytelling, music, visual choices, and editing techniques can keep audiences engaged in different kinds of content—from brand films to more versatile creative work.

This class may be taken for PHP 1500.

INQUIRE NEXT