Class Course The Apprentice The Artist

Writing for Professionals

By Sarge Lacuesta

Same-Day 1 Class

April 28, 2026

5:00-8:00PM

2F Comuna bldg, 238 Pablo Ocampo Sr. Ext, Makati City, 1203, Metro Manila

With the rise of AI tools, writing has become faster—but not necessarily better. As professionals, writing means learning how to communicate with intention: what to say first, what to leave out, and how to present ideas so they are understood, taken seriously, and acted on. Unclear writing, whether human or AI-generated, leads to confusion, delay, or missed opportunities.

Sarge Lacuesta, a writer, editor, and creative director guides us through the process. The course also addresses how to use AI tools as support—learning how to prompt, evaluate, and revise outputs so they become sharper, more specific, and aligned with one’s own voice and intent.

This is a one-of-one class in partnership with Good Intentions Books that may be taken at PHP 1500.

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Sarge Lacuesta

Sarge Lacuesta is a writer, editor, and creative director with over two decades of experience in professional writing across advertising, publishing, and media. He has held senior roles at leading agencies including JWT Manila and FCB, and has worked on campaigns and communications for major brands and institutions. He has served as Senior Editor of Panorama and Editor-at-Large of Esquire Philippines, and is currently President of PEN Philippines. His work spans corporate communication, brand storytelling, editorial writing, and long-form content. At NextUp, he teaches professional writing as it is practiced in the real world—clear, strategic, and built to hold up under pressure.

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By the end of this session, you will...

Understand the core elements of clear and effective professional writing

Learn how to structure writing for readability and impact

Identify and correct common problems in everyday writing

Learn how to use AI tools to support writing without losing clarity, intent, or ownership

Be able to adapt tone and style depending on audience and context

Develop a revised draft or structured piece of professional writing using the techniques discussed

This course is ideal for:

Professionals who write regularly for work (emails, reports, presentations)
Early-career employees who want to communicate more clearly
Managers and team leads who need to present ideas and decisions effectively
Anyone who uses AI tools for writing and wants to use them more effectively and responsibly